You might say Chiara Giorgi was born to be Seatrade Cruise’s Global Brand & Event Director. With an ocean yachtsman for a grandfather, a shipping line navigator for a great uncle, and parents who met working on a cruise line, Chiara’s own acumen in the industry has been honed by a lifetime of first-hand experience. After cutting her teeth in sales, marketing and event operations across diverse industries, Chiara served as the International Hostess aboard Silversea Cruises prior to joining UBM (now Informa) in 2011. Since then, she’s travelled from London to Los Angeles to New York making a significant impact evolving the company’s approach to the strategic direction, operations and conference programmes across flagship shows, culminating in her current role as Seatrade Cruise’s Global Brand & Event Director. From a family of sailors to the strategic leader of the global cruise industry’s largest B2B tradeshows and conferences, Chiara’s passion for the maritime industry drives her success…because she always feels at home on the sea.